Active Members
Active Members is a member engagement and retention platform built for membership and subscription-based organisations. They help organisations spot disengagement early and take action before churn happens. Active Members refer to themselves as the "boring SaaS company" — focused on delivering reliable, effective solutions without the hype.
Project Overview
Active Members addresses a critical challenge for membership organisations: members don't leave suddenly, they drift. The platform helps organisations identify at-risk members before they cancel by tracking engagement and attendance patterns. With automated multi-step email campaigns and an intuitive dashboard, Active Members enables proactive retention strategies that reduce churn by an average of 23% and recover members 2x faster than reactive approaches.
Challenges
- Members disappearing without warning, leading to unexpected churn
- Attendance data sitting unused in spreadsheets with no actionable insights
- Manual, inconsistent follow-ups that are too late to prevent cancellations
- Reactive damage control instead of proactive retention strategies
- Complex setup and integrations preventing quick deployment
Solutions
- Engagement dashboard showing active, at-risk, and inactive members at a glance
- Automated at-risk alerts identifying members who need attention this week
- Multi-step email campaigns with rich text editor and performance tracking
- Events and attendance tracking with manual marking or CSV import capabilities
- 10-minute setup with configurable nudge rules and sensible defaults
Impact
Active Members has transformed how membership organisations approach retention. The platform enables proactive member engagement, turning attendance data into actionable insights. Organisations using Active Members experience an average 23% reduction in churn and recover disengaged members 2x faster than traditional reactive approaches. The "boring SaaS company" philosophy — focusing on reliability and effectiveness over flashy features — has resonated with hundreds of membership organisations who value consistent, measurable results over hype.
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